A few examples of my work:
Led creative execution of Vanguard’s Webby and FCS Portfolio Award winning Beyond Money and Breaking Bread, Building Legacy campaigns. Wrote and curated simulated financial advisor panel discussion, developed interactive quiz, and integrated original video to deliver benchmark exceeding content programs.
Managed coverage of Esri’s annual conference for The Washington Post Creative Group, integrating original photography and audio to both explain and showcase the utility of advanced mapping technologies. Content performed well beyond KPIs and resulted in repeat business.
Ghostwrote Macmillan and Sesame Street’s The Joy of Cookies and the rest of The Sesame Street Guide to Life adult nostalgia series on very tight deadlines. Think generating several hundred cookie jokes for brand approval within a few weeks.
Oversaw production of Atlas Obscura and Toyota’s Joyrides campaign, managing four influencers, two writers, a photographer, and four separate on location shoots to craft a unique immersive travel-focused experience with the goal of sparking user interest and generating a sense of wonder.
